Firstly you should find a reputable Premium Rate provider. There are absolutely loads of services to choose from so be prepared, I will let you have some insider information on the most popular services.

Here are the types of services in order of popularity:

1. Live 121 adult services
2. Live non adult services like, psychic, horoscope.
3. Recorded adult / interactive adult services.
4. Recorded non adult services.

I would recommend you start your premium rate number portfolio with at least one live service. Normally you will need to complete a registration form and sign a standard contract, detailing the terms and conditions of the business. Be wary of companies that do not have contracts and strict processes. A good detailed contract is normally a sign that your provider takes this business seriously, will protect your interests and give good guidance.

Payments

Some companies charge simple one off payments and some have a monthly payment system, make sure you get all the information and choose the set up that works best for you. You should either be able to pay for your new premium rate services on their website or over the phone with a credit or debit card. And the majority of companies can have your services set up and ready to advertise within 72 hours from receiving your payment and documentation. You will normally have to provide the premium rate company with details of your bank account so you can have the revenue paid directly into your account. Most companies make their payments this way; however some will use PayPal or other similar system. Not many companies send cheques out now.

Advertising and Promotion

Once you have received your number(s), you need to think about advertising and promoting your new premium rate services. While you are waiting for your services to be made live and ready to use, get in contact with some advertising companies, agencies or try publications direct. Some of the places you can advertise are local newspapers, national newspapers, glossy magazines, free ads and on the internet. You may even choose TV advertising (this may be cheaper than you think too!). Whether you choose adult or non adult services you will need to go through most of the same companies to get your services advertised. Most of the advertising houses cater for adult and non adult publications although some only specialise in adult publications. You can do an easy search online for advertising agencies and get in contact to find out what their adverting costs and packages are. We can also advise on this if required.

If you are not happy creating the adverts / artwork yourself, you can ask the advertising agency to add it to your package, most of them will do it for free, so it’s worth asking, although some will charge you for this service. Alternatively your premium rate number provider may be able to offer you print ready adverts that you can just plug your number into and submit them directly to the magazine or newspaper.

When you get your numbers through from your company, check them. I know this may sound really obvious but just make sure they are working and the numbers are mapped to the correct service. Once you are happy that the numbers are live and correct you can give all the information to your advertising company to get the advert made into proofs. Please ensure you advertise all the correct terms and conditions on your promotional material as it is strict requirement from PhonepayPlus (formerly ICSTIS) regulations.

Make sure you check your advert proofs properly, as once they go through for printing, cannot be amended. And it will be a complete waste of time if something in the advert is wrong. The same applies to advertising in the newspaper; make sure you see your proof.

So now your services are live and your advertisments are out there, you are well on your way to generating your first month’s revenue. Now all you have to do is sit back and wait for the calls to come in.

For more information on print advertising, see our guide “Profit from Premium Rate using UK Print Advertising“

Print advertising is a great way to get your numbers out there

Many people who make money from advertising premium rate services invest heavily in print advertising as it is a proven winner. You do need to have a decent advertising budget to get a healthy start and for the more modest budgets you may need to wait a few months before you get into the big figures. Basically, the more you spend on advertising, the more calls you should get. The benefits of print advertising are that you pay the money, submit the artwork and it’s done, you just sit back and wait for the calls to come in. With the daily national newspapers, it is usually an instant response and you can funnel you money back into a bigger or longer advertising campaign next time round.

Get chatting to some publishers and let them know you have money to spend on advertising your premium rate numbers. The better your relationship with the publishers, the better deals you will have and ultimately, the more money you will earn.

Advertise your premium rate numbers on a website.

The internet is a very popular place for the public to search for premium rate services and it is a great way of promoting your services. You can get your own website and promote, or have someone promote it on your behalf. We can help with the design, build and promotion of your website. It is a really great way as the costs are so much lower than print advertising. After all, your website is a permanent advert with minimal cost! If you have web experience, you are already a step ahead and you can cash in on this knowledge.

Highly ranked websites offering UK phone sex have been known to generate in the region of £60,000 per annum. What’s to stop you doing the same?

3.    If you are just putting together an advert to put on another site, then make sure it stands out and your number is really clear. Include a call to action with the number like call this number! Or call now! Again, ensure that all PhonepayPlus guidelines are adhered too.

4.    Write unique content for your web page or advert, don’t just copy someone else. It makes a difference.

5.    Make sure your web page has META keywords and a META description; this will enable the search engine spiders that crawl the sites to define your site and index it more quickly.

6.    Use good pictures and make your pages easy to navigate. People want to be turned on enough to call the number and then come back o your site or advert for round two. Why not try to get them to put the number in their mobile or make a note for them to write it down somewhere.

7.    Generally, the dirtier the better when it comes to advertising adult premium rate services on the web. People will come back if you have good content, good pictures and an easy to use website.

8.    Links, links, links. When it comes to promoting your website, you will need to spend some time link building, ideally go for sites that are directly related to yours, or one the same theme. If you are promoting an adult phonesex site for example, why not start submitting your website to adult directories, there thousands out there, so get your site listed on all of them. It will take time and effort and can be quite a boring job but it is well worth it in terms of your website promotion.