Bluewave Media

Fraud Traffic and AIT Definitions

What is Fraud Traffic?

Our definition of “Fraud Traffic”, as detailed in our standard premium rate contract, is as follows:

1.1. ‘Fraud Traffic’ – any traffic which British Telecommunications (“BT”) plc or any telecommunication carrier that transmits traffic to Bluewave Media or BT plc is unable to bill or collect, or where;
1.1.1. there is a reasonable expectation that the End User is not likely to pay their telephone bill because the calls are disputed as not originating from the telephone line for which the respective end user is responsible.

1.1.2. calls are being made to inflate payments due from Bluewave Media, (known as Artificially Inflated Traffic, or AIT).

1.1.3. the income received by Bluewave Media is less than the rate given to the Customer, (this would not apply should this be caused by a pricing error).

1.1.4. there is repeated calling from the same number, by repeated the parties mean continual or sporadic, or habitual, where it is proven there is a repeated pattern of an origination number dialling a premium rate number.

1.1.5. any traffic which is electronically generated by a computer or some other electronic software, or continually dialled from a human operated call centre.

Fraud Traffic Procedure

Where we, our suppliers, or the networks suspect that your account is generating revenue through Fraud Traffic or shows signs of AIT (artificially inflated traffic), your account will be flagged for review and you will be asked to provide evidence that your traffic is genuine. During this time all revenue will be withheld.  Examples of evidence could be:

• Publication invoices (proving that your advert was placed and in the public domain when your traffic was generated)
• Copies of specific publications containing your advertisement
• Contracts with publishers

Please also note that when providing proof of promotion, that we, or our partners may contact the publications in question to confirm your advertisment placement.

Generally speaking, if the traffic in your account is genuine, then it will never be flagged for review in the first place. AIT and fraud traffic tends to be very easy to spot and we work pro-actively to keep scamsters out of our systems.

Regards,

Bluewave Media